Creative Direction / Art

Yep, you got it right—it sounds just like that!

I’ve lived in New York City, London, and Seoul and travelled to 19 countries, working with the best talent around the world and creating work for some of the most recognizable brands—like Samsung, LG, and Nike.

I create brand experiences—from campaigns to experiential. To me, it’s all about storytelling. Whether I am building a narrative for a film or a consumer journey for a pop-up IRL, it’s the same principle: bringing a story to life across platforms.

This website tells the story of my creative journey. Scroll through and enjoy.