Bibbidi-Bobbidi-Boo✨
Your Home, Smarter and More Magical with LG ThinQ
LG ThinQ is a smart home app that connects and gives you control over your LG home appliances from your mobile device.
Our mission was to create a campaign that could roll out globally across 7 countries, highlighting 6 LG appliances. Together with my creative team, we developed a simple yet flexible concept—The Home of Everyday Magic—and a modular format to ensure a consistent brand experience across different cultures and languages.
The Home of Everyday Magic shows how LG ThinQ can turn daily life into something magical ✨. To bring that magic to life, we reimagined Disney’s Bibbidi-Bobbidi-Boo from Cinderella as a whimsical cover track for the campaign film.
The final output included 1 brand film, 9 USP films, 372 banners, and 469 video assets—a total of 841 deliverables, all adapted and localized across multiple languages.
On-Air in: 🇺🇸 United States · 🇸🇦 Saudi Arabia · 🇪🇬 Egypt · 🇻🇳 Vietnam · 🇹🇼 Taiwan · 🇧🇷 Brazil · 🇷🇺 Russia · 🇲🇽 Mexico
Featured LG Appliances: Fridge · AC · TV · Washer/Dryer · Air Purifier
My role: I led the pitch, developed creative concepts, delivered presentations, and oversaw until the final production.
ACD HAEHYUN PARK
FILM CREATIVE GLENN NG · JAEMIN CHO · MELISSA TOH
PRODUCER RENA TOO · DEE SHIN
FILM DIRECTOR JUAN POCLAVA
PRESS
PRODUCT FOCUSED FILMS
When ThinQ helps you care, it’s magic✨
When ThinQ keeps you in the moment, it’s magic✨
When ThinQ brings convenience, it’s magic✨
When ThinQ cools parties, it’s magic✨
When ThinQ keeps you on track, it’s magic✨
When ThinQ brings adventure, it’s magic✨
When ThinQ lights up your party, it’s magic✨