LG
Life’s Good When You Care for a Greener Kitchen.
Care for a Greener Kitchen is a global campaign that celebrates and encourages those who swim against the current to live more sustainably. Not just by using eco-friendly home appliances, but by doing good, every day.
Like making a healthy snack👨🍳 for the family. Sticking to a new diet and hitting the gym 🏋️♂️. Living with the perfect (and energy-efficient) companion 🐶 who just gets you. Making an impressive meal with leftovers🔪✨. Or even saving water 💦(and his date 💘) by skipping the pre-wash.
Because we believe doing good matters. And when you choose good, you feel good.
In partnership with media teams and Google, we created over 90 film assets and more than 280 unique 6- and 15-second ads. Using Director’s Mix and Spotify, we tailored content for 13 markets—including the UK, France, Germany, the Netherlands, Saudi Arabia, Mexico, Australia, Spain, Italy, Denmark, Sweden, Poland, and Greece.
My role: I co-led the project from pitch through concept development and production, working closely with LG and managing a global post-production team across Amsterdam, Paris, Argentina, and Korea. We worked around the clock to make sure the final campaign turned out just the way we imagined it.
CD HAEHYUN PARK · JAKE KIM
COPYWRITER STEVEN BOEGBORN
PRODUCER AMANDA TAN · ELLES MARKX · BAS PLINSINGA
FILM DIRECTOR SIDNEY VANWICHELEN
STRATEGY SHEA WARNES
PRESS
Energy Efficient Bottom Freezer
Life’s good when everything around you🐶 is more efficient
See-through Refrigerator InstaView
Life’s good when you save the best dessert for last🏋️♂️
Energy & Water Saving QuadWash
Life’s good when you can save water💦 and your date 💘(by skipping the pre-wash)
Smart Microwave Oven NeoChef
Life’s good when you can make a healthy snack for your family 👨🍳 AND brag about it
Smart InstaView Oven
Life’s good when you impress with every dish you make🔪✨(even with left-overs!)
6-second Film
Spotify
13 Countries
Mexico🇲🇽
Netherlands🇳🇱
Saudi Arabia🇸🇦
Germany🇩🇪