AirMax Dn
Levitation Display
For the launch of the new AirMax, we partnered with Nike to create a one-of-a-kind product seeding experience that embodied the essence of "Feel the Unreal." Instead of a traditional shoebox, we reimagined the packaging itself—turning it into an immersive, gravity-defying display that brought the innovation of AirMax to life in a way never seen before.
159M impressions &
1.4M user engagements
Five exclusive AirMax DN displays were delivered to Korea’s top fashion icons—including G-Dragon, MLMA, Bibi, Silica Gel, and Zion.T—whose combined IG following of over 31M. These immersive experiences sparked buzz and excitement, successfully building anticipation and cultural relevance around the launch of the new Air Max DN.
Nike Seoul Flagship
The display didn’t just capture global attention at launch—it became a permanent fixture at the Nike Seoul Flagship, bringing the "Feel the Unreal" experience to life in retail.
Bringing the Unreal to Life
From AI-generated mock-ups to 3D modeling and prototypes, we pushed the boundaries of innovation to create something entirely new to life.
