Eat Just.
JUST Egg Launch in Korea
Plant-based egg substitute JUST Egg, made by Eat Just of San Francisco, needed a creative agency to help it break into the Korean market. For JUST Egg's debut, I advised on and developed their localised communication strategy. I also made the teaser film and other promotional materials that were shown in Paris Baguette/Paris Croissant/Passion 5 with the new Korean slogan "땅이 낳은 에그" (Egg born from the earth).
Teaser Film
To gain a true representation of how customers felt after eating their first mouthful of JUST Egg Scrambled, we performed blind taste testing in public.